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Helping entrepreneurs and leaders elevate their communications

If you need a hand developing authentic and compelling communications,
I’m your writer.

 

 

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Here’s how I can help

 
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I’m passionate about helping companies share their stories. I craft compelling website content, press releases, employee communications and more for companies big and small.

 
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Good content establishes your brand and engages your target audience. Drawing from your key messages, I write captivating blog posts, social media copy, newsletters and more.

 
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Whenever you need a second set of eyes, I’m here to proof, edit and refine your existing content. Together, we’ll make sure your every word counts.

 
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Whether you’re a CEO, an athlete or an influencer, enlist me to guide your ideas to the page. Here’s how it works: We talk. I write. You take the credit. (Easiest writing you’ll ever do.)

 

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Hi, I’m Michelle mcivor — a bestselling author, journalist, and communications consultant based in Calgary, Alberta.

As a born-and-raised Albertan, my first magazine story was about Canada’s reigning bull-riding champ. Since then, I’ve written for Maclean’s, HELLO!, Chatelaine, and Canadian Business, among others, and spent three years as a lifestyle writer at the Calgary Herald.

I’m also the author of the national bestseller The Glow Code: A Cheat Sheet for Feeling, Looking, and Being Your Best at Any Age and the ghostwriter behind the #1 Canadian bestseller Forever Terry: A Legacy in Letters.

My passion for storytelling fuels my work as a communications professional. Whether helping start-ups, corporations, or charities, I craft compelling messaging that connects and resonates. With backgrounds in both commerce and journalism, I bring strategy and storytelling together to make every word count.

If you know what you want to say but need the right words to say it, let’s chat.

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Working together is simple.

 
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I’ll get back to you within 24 hours to set up a meeting. We’ll talk about what you need, how I can help and what your project may cost. I usually charge by the hour and always keep you updated, so there are no surprises.

 
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Whether I’m writing from scratch or polishing existing content, I’ll ensure your communications are concise and true to your voice. Once you’ve reviewed my work, I’ll incorporate your feedback. The result? Clear communications that resonate with your audience.

 
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If you’ve struggled to write a website, press release or social media post that sounds like you, you know how time-consuming it can be. When we work together, I do the writing so you can focus on what you do best.

 
 

In their words…

 
Testimonials
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“We contacted Michelle for help writing a press release announcing series A financing. The draft she quickly turned around was excellent! I have worked with many writers as a C-level executive, and Michelle is at the top of her game. I have zero hesitation recommending her.”

FRANK HIVERT, CFO of evolutionQ and former CEO of Oculys Health Informatics

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“When I was launching my business, I was looking for someone to articulate what I do in a grounded and professional way. Michelle had the exact combination of experience I was looking for and helped me craft a clear, concise website. She was an absolute joy to work with and I look forward to many more projects with her!”

WENDY MASLIN, Self Directed Healing Practitioner

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“I worked with Michelle at Crescent Point Energy, where she led our investor relations group. She made my life as a CEO less stressful to communicate not only to our shareholders but our staff. She has strong writing and interpersonal skills, always bringing something to the table and looking at different approaches to telling the story. She sometimes even laughed at my jokes...”

SCOTT SAXBERG, President and CEO of Cache Island Corp.

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“We worked with Michelle when we started Omada Commercial in 2016. She was instrumental in developing the content for our website and personnel profiles. We really wanted to make a strong entrance into our market, and Michelle was incredible at helping our new company find its own unique voice. I would highly recommend her to any organization seeking its optimal communicative style.”

ERIC SLATTER, Partner at Omada Real Estate

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“Michelle is such a delightful combination of an individual who is both personable and competent. I had the great pleasure to work with her on the Wings of Hope Board of Directors. She always brought intellect, passion and her incredible communication skills to enhance the capabilities and reach of Wings of Hope as a charitable foundation.”

LORETTA TETARENKO, Former Wings of Hope Board Member

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“I had the pleasure of working with Michelle on two books: Forever Terry and Dear Calgary. It’s not easy expressing someone else’s perspective when writing first-person accounts on their behalf, but Michelle’s a skilled ghostwriter. Her creativity for surfacing unique elements of the interviewees’ stories and opinions is exceptional. Michelle can be trusted to amplify anyone’s story in an equally personal and profound manner.”

JAMES McCREATH, Forever Terry and Dear Calgary Idea Generator

 
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Let’s get writing.

First, let’s talk!

I’d love to grab coffee or have a virtual chat. Either way, we’ll talk about what your goals are and how I can help you reach them.

Please shoot me an email or send me a few details in the form. I’ll get back to you within 24 hours to arrange our meeting.

I can’t wait to hear from you.

michelle@wordboutique.com

 
 
 

 

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